The Fashion Icon Antony Price, Renowned for Designing for Bowie and Duran Duran, Passes Away at Age 80.

British fashion designer Anthony Price with singer David Bowie
A 1973 photo shows designer Antony Price with David and Angie Bowie at London's King's Cross.

Fashion legend Antony Price, the visionary British fashion designer behind many legendary styles associated with musical icons like Bowie and members of Roxy Music, as well as Queen Camilla, has died aged 80.

His reputation was built on his defined forms and dramatic aesthetics, such as the pastel suits that became famous from the pop-rock group Duran Duran's seminal music video for "Rio".

"They honored him as a 'visionary' and a 'kind, intelligent and razor-witted friend,' the band released a statement on social media."

This news arrives shortly after he presented his latest collection in London, his first in more than 30 years. Artist Lily Allen modelled a dress that paid homage to the notorious black velvet "revenge dress" made famous by Princess Diana.

An Enduring Influence

Born in Yorkshire in 1945, Price relocated to London in the early 1960s to enroll at the prestigious Royal College of Art.

Upon completing his studies, he commenced his career designing menswear at the label Stirling Copper and was responsible for the tight, button-detailed trousers that The Rolling Stones' frontman Mick Jagger sported during the band's Gimme Shelter tour in the late sixties.

He founded his own label in 1979 and presented his inaugural collection a year later. The show opened with outfits on model Jerry Hall, who also wore the bridal gown Price specifically designed for her nuptials with Sir Mick Jagger.

Working with Legends

A frequent collaborator of the late David Bowie, Price was the mind behind the iconic jacket the star wore for his "As The World Falls Down" music video in 1986.

His trademark skill to fuse tailoring for all genders along with his expert craftsmanship in crafting body-hugging looks cemented his status as a "true original," according to the British Fashion Council.

In the 1990s, he started creating outfits for Camilla, now Queen Consort, including several ensembles for her tour of the United States after assuming the title.

With a vocation that covered over fifty years, Price staged what would be his last show in London last month in collaboration with the label 16Arlington.

  • Defined Shapes: Central to his design philosophy.
  • Performative Style: Influencing music videos and stagewear.
  • Gender-Fluid Fashion: Merging menswear with womenswear.
  • A Client List from Rock to Royalty: Including music legends and the future Queen Consort.

The industry laments the passing to a authentic original whose influence on fashion and music remains profoundly felt.

Olivia Martin
Olivia Martin

A tech strategist with over a decade of experience in digital innovation, focusing on emerging technologies and their business applications.