England's Emma Coates Departs England Under-23s Position to Become Head Coach at NWSL's Bay FC

Embarking on a fresh professional challenge, the former England youth boss has left her position leading the England Women’s Under-23 national team to take over as head coach for National Women’s Soccer League franchise Bay FC.

Fresh Beginnings

She takes over from Albertin Montoya, who guided the San Jose-based club during its debut two seasons in the top-flight American league. Montoya stated in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.

“It has been a privilege to serve my time with the FA,” commented Coates. “The experience has been formative both on and off the pitch. This feels like the right moment to challenge myself in a new environment.”

Coaching Pedigree

Since taking charge in 2023, Coates managed the England U23s through matches including a narrow win over Norway in the continental competition and a 4-2 friendly defeat to the United States. Accompanying her to the United States is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the English top division.

The club's chief executive, a one-time Football Association technical lead, highlighted Coates's qualifications: “She is both an outstanding tactician, but she also has a proven track record of elevating athletes to compete at the highest levels.”

“Her leadership qualities are exceptional of squads and building ethos and has the football vision we were seeking,” she continued.

Bay FC's Journey

The club had a contrasting start to its NWSL existence, securing a playoff spot and losing in the playoffs in its first year before slipping to a near-bottom placement in 2025.

Gavin Step, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their time with us and extend our best wishes with their new challenge. They have played a pivotal part in fortifying the pipeline between the young Lionesses and the first team.”

“Together, they have directly impacted the development of many young players who have gone on to become senior Lionesses,” he finished.

Player Progression

After succeeding Mo Marley in 2023, Coates has been integral to the rise of multiple players to the national team, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

An extensive process for new U23 coaching staff is now underway, with the aim to continue the development of the WU23 program in the future.

Olivia Martin
Olivia Martin

A tech strategist with over a decade of experience in digital innovation, focusing on emerging technologies and their business applications.